BINI Reaches New Heights with BINIverse World Tour 2025

BINI has once again made history, becoming the first Filipino group to sell out the Philippine Arena, with a capacity of 55,000, during the launch of their BINIverse World Tour 2025. The highly anticipated tour kicked off on February 15 in Bulacan, at the largest indoor arena in the world.

The eight-member girl group—Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena—performed a mix of their hit tracks like “Pantropiko,” “Salamin,” “Karera,” “Na Na Na,” “I Feel Good,” “Born to Win,” and “Cherry On Top.” They also delighted fans with a live performance of their latest single, “Blink Twice.”

That evening was also a special moment for BINI as they were officially introduced as the newest ambassadors for IAM Worldwide's Amazing Choco Barley health drink. This wellness brand partnership marks another exciting chapter in their journey.

IAM Worldwide co-founder Allen Marvin Eder shared the story behind the collaboration, revealing that the girls and their families had been loyal fans of the product for some time. They noticed a boost in their energy, especially with their busy schedules, which led to the partnership. "We're thrilled to have BINI represent a product that they genuinely love and trust," he said.

Aika Lorraine Uy, IAM Worldwide’s Vice President and co-founder, added that BINI is a perfect fit for their brand, particularly with younger audiences. "Having BINI on board aligns with our goal of connecting with vibrant and confident personalities who inspire a zest for life," she explained.

Joanna Mañego, the General Manager and co-founder of IAM Worldwide, who is also a self-proclaimed BLOOM (BINI fan), expressed her excitement over the partnership. "Their energy and positivity resonate so well with our product. After attending their concert, it was clear they were the right match for Amazing Choco Barley," she shared.

The "IAM BINI" campaign is focused on promoting health and wellness to the youth in a fun and approachable way, a message that echoes BINI’s own message of empowerment and being your best self.

Last year, BINI also performed at IAM Worldwide’s HIS7ORY event for the brand’s 7th anniversary. Sharing the stage with K-pop stars Rain and Hwasa from MAMAMOO, the group showcased their talent at the Mall of Asia Arena in October. Their rising influence was also recognized when the Grammys named them one of the "12 Rising Girl Groups To Know Now."

On top of all this, BINI was recently named Billboard Philippines’ No. 1 Artist Of 2024, a testament to their remarkable rise in both popularity and influence in the Philippine music scene.

The BINIverse World Tour will take the group to cities around the world, including Dubai, London, New York, Washington, Boston, Rosemont, Houston, Dallas, Las Vegas, Los Angeles, Temecula, San Francisco, Seattle, and Vancouver. The global fanbase is in for an unforgettable experience!