zoOsh Introduces the Philippines’ First Hijab-Friendly Perfume Mist

Finding the right scent isn’t always easy, especially for women who wear the hijab and want something safe for their fabric and faith. That’s where zoOsh, a proudly Filipino brand, comes in with something new and thoughtful: the first-ever Hijab Perfume Mist in the Philippines.

This new fragrance mist is specially made for hijabis, with an alcohol-free formula that won’t damage delicate fabrics like chiffon or jersey. It’s a simple idea with a big impact, a daily scent made for women who need both freshness and fabric safety in one bottle.

The launch includes two initial scents. Pink Candy is sweet and playful, while Blue Blossom leans more toward soft and floral. Both are meant to help women feel refreshed and confident throughout their day, without worrying about the integrity of their hijab or compromising their religious values.

What makes this launch important is how it addresses a long-standing need. While modest fashion has grown worldwide, there haven’t been many local options in the Philippines when it comes to halal-conscious fragrance products. zoOsh is stepping up to fill that gap with a product that blends function, comfort, and identity.

Founder Sayang Zooshna shared how creating this mist has been a dream. For her, zoOsh isn’t just about smelling nice, it’s about building a daily ritual that celebrates the identity and lifestyle of Muslim women. The brand reflects a growing appreciation for the diversity of beauty needs within the country, especially for those whose routines are shaped by faith.

While only two scents are available right now, zoOsh is just getting started. The brand has plans to grow its collection, guided by feedback from the community. With this strong first step, it’s clear they’re committed to offering more inclusive, thoughtful products in the future.

For those interested, zoOsh products can be found on their official pages on Instagram (@zoosh.official), Facebook (zoOsh), TikTok, and Shopee.