BTS Fans, Get Ready: SM’s BorahaEAST Festival Paints the East Metro Purple

If you’re a BTS fan living in the East, this might be your dream come true. From June 13 to July 9, seven SM malls across the East Metro are going full-on purple for what could be the biggest fan event of the year, Welcome to BorahaEAST. Whether you're a longtime ARMY or just getting into the fandom, there's a lot to look forward to.

This exciting celebration will be held in SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City Taytay, SM Center Angono, and SM City East Ortigas. It's all part of SM’s Extra Exciting East campaign and their wider SM Fandom initiative that supports passionate communities like the ARMYs.

Each location will be hosting various events and activities that let fans connect with each other and enjoy BTS-inspired fun. Expect the whole month to be filled with purple lights, music, and unforgettable experiences.

So, what’s in store for fans?

First off, all seven malls will light up in BTS purple starting June 13. It’s a visual treat that symbolizes BTS’ deep connection with fans, especially during BTS Festa season.

On June 14, prepare for a massive cup sleeve event that spans all seven locations. These gatherings have become a staple in K-pop culture, a place where fans exchange merch, take photos, and bond over their love for BTS.

Looking for more ways to celebrate? Several dates are packed with fan-centered activities like pop-up markets, BTS installations, key ring parties, and interactive booths. Here's the rundown:

• June 14 – Fan gathering at SM City Taytay
• June 15 – SM City Marikina
• June 21 – SM Center Angono
• June 22 – Key Ring Party at SM Center Antipolo Downtown
• June 29 – SM City East Ortigas
• July 5 – Official event at SM City Masinag
• July 5 – Random Play Dance at SM City San Mateo

That last one is especially fun. ARMYs will gather for a full-on dance showdown featuring iconic BTS hits, a great way to show your moves and your love for the group.

But beyond all the merch and events, what really makes BorahaEAST special is how it brings people together. BTS has always stood for self-love, hope, and unity. These events carry that same spirit, giving fans a space to feel seen and celebrated.

SM Supermalls has long supported fandom culture, hosting events for K-pop, anime, gaming, and more. Through initiatives like this, they continue to create inclusive spaces where fans can be themselves and celebrate what they love.

So if you’re in the East this BTS Festa season, drop by an SM mall and make some purple memories. Because moments like these? They're what being an ARMY is all about.