A Kawaii Wonderland Awaits at SM City Fairview This Summer

If you're a fan of cute things, colorful trinkets, and nostalgic fun, SM City Fairview has something magical lined up for you this summer. Dubbed “Kawaii Craze”, this playful market brings together a mix of adorable items, interactive booths, and fun activities that let both kids and kids-at-heart feel like they've stepped into a dreamy, pastel-filled world.

Happening at The Atrium until May 2, the event transforms the space into a haven of all things kawaii (Japanese for “cute”). It's packed with a variety of anik-anik or charming trinkets from stores that Filipinos already love, like Tickles, Coolectzone, Toy Kingdom, Blue Magic, Station by SM, and even Tom’s World. There’s no shortage of plushies, charms, accessories, and creative collectibles to check out.

But it’s not just a shopping spot. “Kawaii Craze” is also designed for hands-on fun. You can actually create your own charms at DIY corners, craft friendship bracelets, or take part in a charm workshop where you get to bring your own cute designs to life. If you’re feeling lucky, the claw machines are filled with cuddly plushies waiting to be caught.

Some special activities are also lined up:

• On April 30, you can meet the #SMBearSquad and snap a photo with the giant bear mascot.
• On May 1, catch soothing performances at Lullaby Lane from 2 PM to 5 PM.
• May 2 features a Charm Workshop at 4 PM.
• And throughout the event, complete the Stamp Quest to win cool prizes.

Don’t miss the Instagram-worthy spots like the Funky Mirror Wall or the heartwarming Keychain Library, where you can swap a keychain or leave one behind for someone else.

With so much to explore, “Kawaii Craze” isn’t just a shopping event, it’s a full-on feel-good experience. Whether you're hunting for something cute or just want a dose of cheerful vibes, SM City Fairview is the place to be this summer.