The Moneymakers in Showbiz

Inquirer
Last updated 08:09am (Mla time) 10/15/2006

Published on page Q4 of the October 15, 2006 issue of the Philippine Daily Inquirer

Which celeb endorsers command the most coin?

An INQUIRER source names the stars with the top asking prices for TV spots and billboard appearances.

Celebrity Asking price Endorsements


Sharon Cuneta P10 million+ Globe, Alaska, Ladies’ Choice

Manny Pacquiao P10 million+ Smart, San Miguel Beer, Magnolia

Lea Salonga P10 million+ Bayo

KC Concepcion P10 million+ Human, Palmolive

Dolphy P10 million+ Dolfenal, Smart

Mikee Cojuangco P10 million+ Milk & Co.

Regine Velasquez P7 million+ Wow Magic Sing

Vilma Santos P7 million+ Globe, Bear Brand

Kris Aquino P5 million+ Smart, San Miguel Beer, Purefoods

Aga Muhlach P5 million+ Jollibee, Globe, Quaker Oats

Next in line: Also commanding fees in the P5 million range are Maricel
Soriano, Cesar Montano, Gary Valenciano and Piolo Pascual.

source : Sunday Inquirer Magazine