Bea Alonzo to Grace Puregold’s Sari-Sari Store Convention 2025 on May 16

Puregold is making waves once again with its biggest event of the year, the Sari-Sari Store Convention 2025, and all eyes are on one major highlight: Bea Alonzo’s appearance on May 16.

This three-day convention will take place from May 15 to 17, 2025 at the World Trade Center in Pasay City, bringing together entrepreneurs, small business owners, and fans of local pop culture. While the event promises plenty of business tips and exciting deals, it’s the celebrity lineup that’s really turning heads.

Bea Alonzo, who continues to make headlines not just for her showbiz career but also because of rumors linking her to Puregold President Vincent Co, is expected to draw massive crowds on Day 2. Her presence adds a personal touch to the event and raises even more curiosity about her relationship with the retail giant.

Puregold’s Sari-Sari Store Convention has always been about uplifting local entrepreneurs, but this year, it’s doubling down on entertainment and star power. Celebrities and influencers joining the event include Coco Martin, Kathryn Bernardo, Marian Rivera, Judy Ann Santos, Paulo Avelino, Dimples Romana, Ian Veneracion, Ryan Bang, Melai Cantiveros, and more. Also making appearances are YouTube stars like Small Laude, food content creator Ninong Ry, and young stars like Jillian Ward and Atasha Mulach.

Music fans will also have something to look forward to, with performances from Dionela and December Avenue lined up to bring a feel-good vibe to the crowd.

Aside from the celebrity sightings, the convention will feature product showcases, negosyo talks, and exclusive promos perfect for sari-sari store owners looking to grow their business.

So if you’re planning to attend, May 16 is the day you don’t want to miss. With Bea Alonzo in the spotlight, the event is expected to get even more buzz, both online and on the ground.

(via Puregold)